Land is a specialized manufacturing helmet with in-house R&D capabilities. We operate two factories in Asia, where more than 70% of our business focuses on the sports industry, with a strategic overlap in the rock climbing, work-at-height, and PPE fields. This dual expertise is one of our key advantages; we leverage the advanced technology and resources we've cultivated in the sports sector to enhance the industrial safety helmet market. Our extensive knowledge of sports helmet technologies and understanding of the latest product trends will help us develop more functional, unique, and price-competitive certified products in industrial safety field.
Since entering the US market in 2022, we've concentrated on developing industry-specific safety helmets, particularly climbing/European styling, designed to meet OSHA/ANSI/ISEA standards. We see this as a significant growth opportunity, allowing us to introduce innovative safety features that distinguish our products from others in the market.